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Socially savvy: Advanced social marketing for the seafood industry

Any seafood marketer who doesn't include social media in the plan for promoting product is missing out on a huge opportunity to get the word out. This webinar, which follows up on a webinar SeafoodSource presented back in January 2015, offers more advanced tips for putting a social media platform to work.

Basic Product

$30.00
“Chem-Free” Seafood and other Labeling Myths: A Discussion for Processors, Exporters, Importers and Buyers

Moderator: Mark Bowen, NFI

Speakers: Bill DiMento, High Liner Foods

                     Guy Pizzuti, Publix Super Markets Inc.

                     Lisa Weddig, National Fisheries Institute NFI

Seafood buyers, using price as the only purchasing criteria, can become susceptible to misleading labeling practices and buy seafood that doesn’t meet expectations. The panel members will explain the importance of proper labeling, misleading labeling trends, clarify requirements for labeling additives, and advise how buyers can monitor what is contained in the product.

Content Access

$45.00
How Has COVID-19 Affected Seafood Imports?

Speakers: Peter Quinter, Chair, U.S. Customs and International Trade Law Group - GrayRobinson, P.A.; Benjamin England, CEO & Founder of FDAImports.com, LLC - FDAImports.com, LLC

Session Description: Learn what is happening at FDA and how the Agency is managing seafood safety programs during the pandemic. What is changing with the Administration change? What should you expect? How is Customs looking at fraud? What about these recent WROs? What matters most? How do you document compliance? Ben England and Peter Quinter, both with former federal experience, lay out what you should be worried about and what you should be doing to protect your essential business.

Content Access

$45.00
Managing Product Recalls and Contamination in the Seafood Industry

The seafood industry is often under the microscope during a food borne outbreak and when the evidence is strong it is always followed by a recall; some out of extreme precautionary measures and others out of necessity. Even without an official recall, the threat of contamination is ever-present.

With a rise in food-related recalls in recent years, traceability systems are essential to identify the source of the problem and take appropriate corrective measures. Without a strong traceability capability, it will be harder to pinpoint the sources of contamination, and if you have a recall, you will likely end up disposing an excessive amount of product and lose money. Learn how to protect your company and take the correct precautions.

Basic Product

$30.00
How Pebble Mine threatens the Alaska Seafood brand

A proposal to develop what could possibly be the world’s largest gold and copper mine, which was shelved during the administration of former U.S. President Barack Obama, recently received a fresh lease on life under the administration of President Donald Trump, a champion of increased domestic mining.

Content Access

$30.00
The American Seafood Consumer

This month, SeafoodSource presents a new report, Appraising Proteins: American Consumer Behavior at the Retail Level, the result of a comprehensive survey of seafood consumers in the United States discussing grocery shopping behavior, eating habits and budgets, all with an eye toward comparing seafood to other key proteins such as beef, pork and chicken. SeafoodSource Market Research Analyst Kerry Gross will join us to talk about some of the key demographics covered in the report, and tell us more about how seafood fares on America's dinner plate.

Download

$30.00
Seafood Marketing in a TikTok World

Seafood Marketing in a TikTok World

Content Access

$30.00
2019 Global Landscape Assessment of FIPs

2019 Global Landscape Assessment of FIPs

Content Access

$30.00
Complete Digital Ticket: Seafood Expo North America 2023

Access all available Seafood Expo North America 2023 conference session videos.

Content Access

$300.00
Eating up the Oceans- How Do We Save Our Seas?

Speakers: Jennifer Bushman, Strategic Development Consultant - Route to Market

Michiel Bakker, Vice President of Global Workplace Programs - Google

Katherine Bryar, Global Marketing & Branding Director - Biomar

Douglas Gayeton, Co-Founder - The Lexicon

Alf-Gøran Knutsen, CEO - Kvarøy Arctic, Kvarøy Fiskeoppdrett, Arctic Seafarm

 

Our oceans are an endless source of wonder and possibility. Their health also dictates the fate of our planet. Currently, it’s the Wild West on the open sea as overfishing, pollution, habitat loss, and climate change threaten the very existence of marine life – and our own. With the global population expected to grow to nearly 10 billion people in the next 30 years, we simply must find a sustainable way forward. And we can… by eating MORE for right types of fish, seafood and seaweed. Saving the Seas: Can We Eat Our Way Out of Crisis? is a panel that will explore a provocative solution to an urgent issue.  Over the course of the last year, led by The Lexicon, Google and GSSI, over a hundred participants have come together to build a connected market tool. This group represents a coalition of fishers,  water farmers, scientists and conservationists, supermarkets, restaurants, food service companies, designers, storytellers, and entrepreneurs who share a vision to restore our ocean ecosystems and create a more equitable food system. One that recognizes the vital contributions of fishers and water farmers and provides a suite of tools that measure and validate ecosystem benefits so that buyers can match their dollars with their values. Join us as we share the process, how the group came together and what the future holds!

Content Access

$45.00