Seafood Marketing in a TikTok World | Product

As social media continues to evolve, seafood marketing needs to evolve along with it to target younger audiences. Nearly half of TikTok’s 1 billion users are between 20 and 40 years old, which also happens to be the fastest growing demographic of seafood consumers.

Today, millennials and Gen Z have the largest buying power in the market, and this younger demographic is environmentally conscious, tech savvy, and convenience minded. They want information about seafood that hasn’t always been available, and they want it on platforms seafood companies haven’t been targeting as effectively as they could.

Join fisheries scientist and social media expert Emily De Sousa of Seaside with Emily as she discusses how seafood marketing has to change to respond to the growing demand from young consumers, and shares effective strategies for communicating your seafood stories online in preparation for a new year.