Sea Delight hires former Bonamar lead as new sales management executive

Former Bonamar Corporation executive Alex Cook has joined Coral Springs, Florida-based seafood supplier Sea Delight Group as its new sales management executive, the company announced on 11 March. 

A seafood industry veteran of more than 17 years, Cook most recently served as the senior vice president and chief marketing officer for Miami, Florida-based Bonamar. In his new role with Sea Delight, Cook will work to build out the company’s foodservice business channel.

“We are very fortunate to add Alex Cook to our sales team. An industry veteran, Alex has considerable experience collaborating with customers, while building trust with cross-functional teams to create new business opportunities,” said Eugenio Sánchez, Sea Delight’s president. “We look forward to working with Alex and leveraging on his expertise to help us expand our sales program and reach new markets.”

"I am extremely pleased to join the Sea Delight team and utilizing my 17 [plus] years’ experience in the seafood industry creating and further developing the sales team, as well as implementing scalable systems and programs to help meet the company's 2019 targets," added Cook regarding his new career endeavor. 

Sea Delight Group, which recently became a member company for the International Pole and Line Foundation (IPNLF), will be exhibiting at the upcoming Seafood Expo North America event, taking place in Boston, Massachusetts from 17 to 19 March, at Booth #3323. The company’s new VP of sales and its sales team will be in attendance, Sea Delight confirmed in a press release.