Denny’s, other US restaurant chains hype National Seafood Month deals

Denny’s is one of several U.S. restaurant chains offering seafood specials for National Seafood Month in October, while others are promoting new fish and shrimp entrees for the entire fall season.

Spartanburg, South Carolina, U.S.A.-based Denny’s is partnering with Seafood Nutrition Partnership (SNP) and its new “Fall in Love with Seafood” campaign to offer wild salmon supplied by Seattle, Washington, U.S.A.-based Trident Seafoods. The grilled salmon dish that Denny’s is trotting out includes two sides and bread.

“Denny’s is a large restaurant chain, and because they have more than 1,400 restaurants nationwide, they have tremendous reach,” SNP Founder and President Linda Cornish said. “We are thrilled that a large restaurant chain is encouraging customers to celebrate and enjoy National Seafood Month.”

The Denny’s-SNP partnership launched last year and has involved Trident in both years of its existence.

Trident is “honored to represent our Alaska fishermen in delivering nutritious, delicious, and sustainable salmon to Denny’s restaurants,” Trident Vice President of National Accounts Christine Garvey said.

Denny’s and SNP will jointly relay Fall in Love with Seafood messages through email newsletters, website features, and social media posts throughout October, but the new SNP campaign is not just for National Seafood Month. It soft launches this month and will continue year-round with key market activations starting in January 2024.

In testing the new campaign, which highlights seafood with imagery and pun-filled headlines such as “Fins with benefits,” 85 percent of occasional seafood consumers surveyed agreed the campaign made them want to eat more seafood, SNP Vice President of Marketing and Communications Sarah Crowley confirmed.

Louisville, Kentucky, U.S.A.-based Long John Silver’s, which operates 579 restaurants in 37 U.S. states and 19 restaurants in Singapore, is also promoting two fall deals that coincide with National Seafood Month.

The company is rolling out ... 

Photo courtesy of Jonathan Weiss/Shutterstock