Long John Silver’s eyes further expansion in Southeast Asia

After enjoying success in Singapore, Long John Silver’s has expanded into Indonesia and plans further growth in Southeast Asia.

In late May, Louisville, Kentucky, U.S.A.-based LJS opened its first restaurant in Indonesia in Gading Serpong, a township just west of Jakarta, the country’s capital. The flagship eatery “combines the fan-favorite Long John Silver’s menu with local flair for a unique seafood experience,” the company stated in a press release.

“At Long John Silver’s, we believe the unique seafood experience from the coasts should be accessible to everyone from sea to mouthwatering sea," LJS Brand President Nate Fowler told SeafoodSource. “We want to meet the demand of the newly booming fast-food industry in Indonesia.”

The design of the new restaurant pays homage to LJS’s history while incorporating localized design elements, Fowler said. The two-level building – a first for the brand globally – features a free-standing drive-thru and 170 seats, as well as a 3D statue of LJS’s namesake mascot.

The restaurant will feature “all the quality seafood, service, and value customers expect from Long John Silver’s,” it said.

“[We’re] working with international partners to uphold core menu offerings and add localized menu options,” the company said.

PT Cipta Putra Nusantara, a privately-owned Indonesian company acting as the franchise owner, is well-versed in bringing unique fast-food experiences to the region and will honor Long John Silver’s mission of “making great-tasting, sustainably caught seafood accessible to all,” the company said.

LJS Indonesia will offer …

Photo courtesy of Long John Silver’s