Young’s debuts new smoked salmon in 450 Asda stores

Young’s Seafood secured a contract to supply a new Extra Special Blackthorn Dry-Cured Smoked Salmon product to more than 450 Asda stores, the grocery chain said in a press release.

“We are delighted to have such a strong relationship with Young’s, and our customers always love the Extra Special Smoked Salmon products, especially at this time of the year,” Asda Local Buying Manager Ashley Connolly said.

Asda’s Extra Special Blackthorn Dry-Cured Smoked Salmon retails for GBP 4.00 (USD 4.85, EUR 4.57) in-store and on Asda's website.  

“We have enjoyed a longstanding partnership with Asda and are delighted to bring this exclusive Extra Special product to festive feasts across the U.K. this Christmas,” Young’s Senior Development Manager Paul Terris said. “We are very proud of our Scottish heritage and at our picturesque smokehouse in the far northeast of Scotland, our smoked salmon experts have spent many months perfecting the production process."

The "extra special," superior grade salmon is hand cured with Ayr-based Blackthorn sea salt flakes, and then undergoes a 30-hour smoking process, Asda said.

“This is more than double the usual smoking time, for a deeper, richer flavor, making the salmon a seasonal sensation not to be missed," the company said.

The salmon is hand-cured with blackthorn sea salt flakes, which are made in the world’s only working graduation thorn tower in Ayr, “using methods that are patient, gentle, and sustainable,” Terris said.

"We are delighted to bring this truly Scottish salmon product exclusively to Asda stores across the U.K.," Terris said.

Photo courtesy of Asda