Whole Foods Market picks up five Wild Planet Foods seafood products

Five new seafood products from McKinleyville, California, U.S.A.-based Wild Planet Foods are now available at Whole Foods Market grocery stores across the U.S.

Wild Planet Foods was acquired by Milan, Italy-based Bolton Group International in 2021, and at the time Bolton vowed it would invest in the continued growth of the company. Wild Planet’s tuna has been 100 percent sustainably caught via pole-and-line methods since the company’s inception in 2004.

Wild Planet Foods Founder and President Bill Carvalho said his company emphasizes educating consumers about the importance of sourcing from small-scale fisheries that are sustainability managed.

“We’re pleased to introduce new Wild Planet products to Whole Foods shoppers nationwide who are making more of a conscious effort to shop with sustainability in mind,” Carvalho said. “Since the company’s inception, it has been our goal to spread awareness about the importance of knowing where your seafood comes from and the nutritional value canned seafood can provide, all while making it more accessible to consumers. This launch builds further on our realization of this goal, and we are excited to offer new, high-quality options that Whole Foods customers are going to enjoy.”

The products include Skipjack Solid Light Wild Tuna in Pure Olive Oil, Wild Smoked Pink Salmon in Extra Virgin Olive Oil, Wild Smoked Mackerel Fillets in Extra Virgin Olive Oil, Wild Pink Salmon 3-Pack, and Wild Tuna Quinoa Salad Ready-To-Eat Meal.

The company’s salmon is sourced from small-scale fishermen in the Northeast Pacific Ocean and its smoked pink salmon is wood-fire smoked using alder wood. Its wild pink salmon 3-pack is sourced from Alaska and British Columbia and is skinless and boneless when canned. The smoked mackerel fillets are caught by small-scale fishermen in the North Atlantic and Eastern Pacific. And the Wild Tuna Quinoa Salad Ready-To-Eat Meal includes organic quinoa, sweet corn, zucchini, and peas “all packed into a perfect lunchtime-ready portion size,” according to Wild Planet.

“Wild Planet brings these new SKUs to shoppers looking to make a positive impact on their health and the planet’s by purchasing high-quality, premium canned seafood products that prioritize sustainability,” Carvalho said.

“Wild Planet’s new Whole Foods Market additions expand upon some of the brand’s fan-favorite canned fish items, giving consumers the chance to try out a variety of new low mercury, high-quality options for any time of day,” Carvalho said. Whether eaten out of the can, in your favorite sandwich, topped on a salad, or added to a tinned fish board, Wild Planet’s fresh caught canned seafood adds the ultimate flavor and amplified nutrition to every meal.”

Photo courtesy of Wild Planet Foods