The Power of Seafood: International Benchmarking Trends, Innovation and Inspiration for the Sector

Global seafood purchasing and consumption habits are changing rapidly. This report presented by by La asociación de fabricantes y distribuidores (AECOC) in collaboration with Seafood Expo Global/Seafood Processing Global (SEG/SPG), will share the findings of an in-depth study on the most innovative solutions in product, packaging, communication and in-store activation to engage shoppers buying seafood in retail. The report will also highlight how international retailers are attracting consumers to the seafood section and their winning strategies.

Document length: 223 pages. Available as a PDF download only.