TGI Fridays projects new sushi offerings will net the chain additional USD 68.5 million

Dallas, Texas, U.S.A.-based restaurant chain TGI Fridays is rolling out Krispy Rice sushi offerings at more than 140 locations, capitalizing on an increasingly popular foodservice and retail trend across the U.S.

The operator of more than 700 restaurants globally, TGI Fridays’ new deal, stemming from a partnership with Miami, Florida, U.S.A.-based culinary and digital technology integration company C3, which has Krispy Rice as a client, will generate a projected USD 68.5 million (EUR 64.8 million) for the chain.

“At TGI Fridays, we want our guests to have new and exciting flavor experiences every time they visit, and by bringing Krispy Rice … to the menu, we are delivering on that promise,” Brandon Coleman III, the CEO of TGI Fridays, said in a press release. “[This] exciting collaboration introduces the TGI Fridays brand to entirely new audiences and gives new reasons for visitation.”

The chain is featuring 11 different items and bundles of Krispy Rice sushi and plans to expand the offerings to 300 locations, with an eventual target of USD 163 million (EUR 154 million) in run-rate revenue.

Adding Krispy Rice sushi to its menu capitalizes on ... 

Photo courtesy of TGI Fridays