Vitsab plans new SENA exhibit to demonstrate time/temperature monitoring tech

Winslow, Maine, U.S.A.-based Vitsab International announced it is planning a new way to showcase its “Freshtag” technology during Seafood Expo North America/Seafood Processing North America (SENA/SPNA) in Boston, taking place from 13 to 15 March, 2022.

Vitsab is a research and development company that creates time temperature indicator (TTI) labels that align with food safety regulations. The company’s trademarked Freshtag labels can be calibrated to meet the needs of specific food products, the company said.

This year, for the first time,  the company is deploying a “try me station” at its booth at SENA – booth #2267 – that will allow attendees of the show to see how the Freshtag labels are shipped, and see the labels’ color-changing technology in action.

“With our food source changing from local to regional, to national, and now global; there is a much greater need for monitoring time/temperature as a way of validating consumer safety and product quality,” Vitsab Executive Vice President Jeff Desrosiers said.

In the era of home delivery of perishable products, coupled with increased knowledge about traceability, Freshtag aims to answer concerns about product safety, he said.

“These direct deliveries of perishable food items are posing a whole new set of challenges for distributors and regulators alike,” Desrosiers said. “Therefore, we are excited to reveal our research on Freshtag’s use and our ability to monitor time/temperature as it relates to consumer safety and freshness across all perishable products.”

Desrosiers said the company is “excited” to participate at SENA/SPNA this year.

“Realizing the importance of exposure and education for Freshtag from Vitsab, because Freshtag aligns with regulators focused on consumer safety when it comes to shipping perishable products, we therefore have doubled the size of our exhibit this year,” Desrosiers said.

The company’s demonstration will show its labels for fresh seafood, and also showcase its catering formulation to cover “numerous perishable items in one package.” The company’s labels are currently accepted by many government regulators, including those in the U.S., United Kingdom, Sweden, Norway, Denmark, and Japan.

“We are excited to reveal our research on Freshtag’s use and our ability to monitor time/temperature as it relates to consumer safety and freshness across all perishable products,” Desrosiers said.