Seafood suppliers and restaurants step up Lent promotions

Seafood suppliers and restaurant operators have worked to increase brand awareness throughout the Lenten season, which runs from 22 February through 6 April.

Red Lobster is among the restaurant chains heavily promoting seafood dishes throughout the season, while Morey’s and SeaPak offer recipes and contests.

St. Simons Island, Georgia, U.S.A.-based Morey’s, owned by Rich Products, is sponsoring a Morey’s Friday Night Cooking Club. The seafood manufacturer is partnering with a food influencer every Friday during Lent to “share a delicious chef-crafted dinner recipe that features Morey’s seafood products,” the company said in a news release.

The Friday Night Cooking Club “empowers home cooks to effortlessly prepare delicious meals with minimal time investment,” according to the company. “Morey’s will provide the inspiration, recipes, and guidance, and home cooks just need to purchase the ingredients and tune in on Friday nights.”

Consumers can stay updated on upcoming meals featured on the program through social media, email, texts, and a dedicated website. 

“Launching an initiative like this during Lent is perfect timing as it’s when seafood consumption is at an annual high and customers are in the market for high-quality fish products to add to their weekly shopping lists,” Rich Director of Marketing, Seafood; Consumer Brands Division Ciera M. Womack told SeafoodSource. “At Morey’s, we’re proud to be a trusted brand that consumers can turn to for their favorite seafood products and new recipe inspiration.”

Utilizing social media platforms and other digital channels to engage with new and existing Morey’s customers has already helped Rich elevate Morey’s in the marketplace, according to Womack.

For this campaign, the company is tapping into its “exciting influencer partner network to help create fantastic new content to share,” Womack said.

On Instagram, several foodie sites are showcasing recipes such as a Mediterranean salmon bowl featuring Wild Salmon Seasoned Grill from Morey’s.

“We will be featuring number of different Morey’s products in the delicious recipes throughout this campaign, but we wanted to kick things off with salmon due to its overwhelming popularity,” Womack said.

Meanwhile, SeaPak, also owned by Rich Products, is running a See the Sea Contest throughout Lent. “SeaPak wants everyone to be able to experience the ocean and all it has to offer,” the company said in a news release. People 18 and older that have never been to the beach can fill out an entry form with a few questions about their dream beach vacation.

The grand prize winner ...

Photo courtesy of Morey’s