Collaboration between pollock industry and Seattle sports franchises boosts seafood awareness

At entertainment and sports venues across the United States, where fans often enjoy pizza, hot dogs, nachos, and other stadium cuisine staples, seafood is typically absent from arena menus.

A newly minted partnership is on a mission to change that, however, and has picked a seafood-loving city to launch its innovative campaign: Seattle, Washington.

“Coming out of the Covid era, U.S. consumers have retained their desire to live healthier lifestyles while also wanting to return to activities they enjoyed pre-Covid, such as attending sports events and concerts,” Association of Genuine Alaska Pollock Producers (GAPP) CEO Craig Morris told SeafoodSource. “When we crunched the data on what food offerings were available at these entertainment venues, we found the availability of healthy seafood options sorely lacking.”

In partnership with Seattle, Washington, U.S.A.-based seafood supplier Trident Seafoods, GAPP reached out to Climate Pledge Arena in Seattle, the principal entertainment venue in the city for large concerts and the home of the National Hockey League’s (NHL) newest franchise, the Seattle Kraken.

The arena, which originally opened in 1962 but underwent a USD 1.15 billion (EUR 1.05 billion) renovation in 2021 to welcome the Kraken, is on a purpose-driven journey to be the first carbon-neutral entertainment venue in the world – a mission that aligns with the eco-conscious goals of many seafood suppliers.

“We knew that the outstanding sustainability story of wild Alaska pollock, including our amazingly low carbon footprint confirmed by our independent, peer-reviewed industry life cycle assessment, would be a good starting point on a conversation about bringing more seafood options to fans attending events there,” Morris said.

After emphasizing the shared goals between the pollock industry and Climate Pledge Arena, Trident secured a unique partnership with ... 

Photo courtesy of GAPP