Market research finds consumers increasingly drawn to Alaska pollock

The profile of Alaska pollock among American consumers is rising, according to market research data released by an industry group.

The latest market research findings commissioned by the Genuine Alaska Pollock Producers (GAPP) show the fish is closing in on other whitefish species such as cod, haddock, and tilapia in terms of familiarity and popularity. Among the findings, respondents’ intent to purchase Alaskan pollock within the next 30 days climbed to …

Photo courtesy of the Genuine Alaska Pollock Producers