Long John Silver’s, 7-Eleven, and other chains ramp up seafood promotions for Lent

Convenience store chain 7-Eleven is bringing back its Alaska pollock fish sandwich it featured during the 2022 Lenten season.

Via a partnership with Genuine Alaska Pollock Producers, Seattle, Washington, U.S.A.-based Trident Seafooods is supplying the fish for the sandwiches, the company's vice president of communications, Alexis Telfer, confirmed to SeafoodSource. The sandwich will feature garlic- and herb-flavored Alaska pollock fillet topped with American cheese and tartar sauce and served on a brioche bun.

"Trident Seafoods, Genuine Alaska Pollock Producers and 7-Eleven doing what we do best: partnering to bring healthy, sustainable, low-carbon footprint protein to consumers," Telfer wrote on LinkedIn.

The sandwich will be available through the 2023 Lenten season, which runs from 22 February through 6 April.

“Our partnership with 7-Eleven continues to be one that not only puts wild Alaska pollock into a fast-growing consumption channel that’s new for our fish: convenience stores, but also one that raises awareness about wild Alaska pollock’s inherent attributes,” GAPP CEO Craig Morris told SeafoodSource. “It’s incredible to partner with a company that values its suppliers and wants to share their stories the way 7-Eleven does.”

Many other restaurant chains are also creating new or bringing back seafood Lenten specials ...