Ha Li Fa introduces plant-based fishball noodles under Eat Plant Love brand

Singapore-based Ha Li Fa recently launched its first plant-based seafood analog product under its Eat Plant Love brand.

The company's Mee Pok and Fishball Noodles were unveiled on 15 December. The product is a collaboration between Eat Plant Love and the popular street food vendor LiXin Teochew, renowned for its fishball noodles, which made the 2022 Michelin Bib Gourmand List.

Ha Li Fa, whose most-popular seafood product is BoBo Fishballs, has said it will be increasing its focus on manufacturing plant-based seafood products for Asian markets. The company launched its Eat Plant Love brand in 2022 with the mission of creating "delicious, healthy and hearty food made from meat-free ingredients in balanced combinations,” according to a press release.

All Eat Plant Love products are 100 percent plant-based and are halal-certified, cholesterol-free, and free of trans fats.

Photo courtesy of Eat Plant Love