“Fish from Greece” food truck rolls up to Seafood Expo Global

The Hellenic Aquaculture Producers Organization (HAPO), a privately-owned non-profit representing approximately 80 percent of Greece’s aquaculture industry, will be hosting a food truck at this year’s Seafood Expo Global/Seafood Processing Global event in Brussels, Belgium from 24 to 26 April as a means to promote its new collective label, Fish from Greece. 

Visitors and attendees of the exposition can stop by the silver truck – parked outside of Hall 5 in front of the patio, with operating hours from 10 a.m. to 4 p.m. each day of the show – to taste free samples of chef-driven dishes featuring fresh seafood farmed in Greek waters. The food truck’s menu, which was created by renowned chef Konstantinos Vassalos and his team, offers an “innovative culinary experience, filled with the delicious taste and sparkling freshness of fish raised with care in the Greek seas,” HAPO said in a press release. 

The Fish from Greece food truck reflects HAPO’s collective label and marketing campaign of the same name, which seeks to “establish the Greek identity and the remarkable characteristics of the fresh Greek fish,” the organization explained. 

Established in 2016 by 21 Greek seafood farmers, HAPO was created to boost the competitiveness of Greece’s robust aquaculture sector – known for its production of species such as bass and bream – in European and global markets. In 2016, Greece was home to 1,097 aquaculture sites – 336 fish farms and 595 shellfish farms – according to the Federation of Greek Maricultures’ latest annual report.  

Alongside its food truck presence, HAPO will also be exhibiting at Seafood Expo Global in Hall 6 at stand #6-901.