Fed By Blue: Using the Power of Marketing to Advance the Sustainable Seafood Movement

Fed by Blue, an international campaign to promote responsibly produced blue foods launched in March 2022 at SXSW. The vision of Fed by Blue is to increase transparency and access to responsibly produced blue food while educating people as to their nutritional, economical, and environmental benefits. Fed by Blue is working to support restorative paths forward through policies that prioritize ocean conservation and responsible harvesting and/or rearing of blue foods. The campaign was established by three veterans in the culinary, marine conservation, and strategic communications communities: Jennifer Bushman, Jill Kauffman Johnson, and Katherine Bryar. Join us as speak with this team, learn about the different areas that they are working in and understand the Fed by Blue mission of ocean protection, responsible ocean production and equitable human prosperity.

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