Fast-growing Wild Alaskan Company adds to leadership team

Wild Alaskan Company, a direct-to-consumer sustainable seafood membership business, recently announced the additions of Daniel Creeden and Stephanie Hoppe to its leadership team.

Creeden will be Wild Alaskan’s director of operations, and Hoppe will function as the new vice president of marketing.

“We are thrilled to announce the addition of Steph and Daniel to our fast-growing national team. Not only do they bring years of experience in the food industry space, but they share our deep passion for accelerating humanity’s transition to sustainable food sources. They will add tremendous value to our marketing and operations teams and help us deliver for our members,” Wild Alaskan Founder and CEO Arron Kallenberg said.

Creeden brings over 15 years of experience in the consumer goods industry to his new role, formerly working as global operations manager for Daily Harvest, Global Organics, Nutrinut, and Zone Perfect Nutrition. He will oversee Wild Alaskan’s network of fulfillment centers as well as last-mile carrier operations.

Hoppe comes to Wild Alaskan with 20 years of marketing experience, most recently serving as the senior director of marketing for 7-Eleven. She has also worked for foodservice giants like Red Robin, where she was vice president of menu innovation and implementation, and Bar Louie, where she was the chief marketing officer.

“I’m incredibly excited to be a part of Wild Alaskan Company’s passionate team. I’ve had a career-long passion for building brands, teams and engagement that drive growth, especially in the food sector. I am thrilled to join a smart leadership team and company whose mission and products I love,” Hoppe said.

Kallenberg, a third-generation Alaska fisherman and tech entrepreneur, started the Wild Alaskan Company in 2017, using logistics software he developed himself to streamline shipping and doorstep delivery.

The company is now one of the largest seafood internet retailers in the country and one of the fastest growing direct-to-consumer brands. Over 100,000 consumers across all 50 states have signed up to Wild Alaskan's seafood membership service since its launch.