Emily De Sousa offers tips to strengthen the seafood industry's social media strategies

Emily De Sousa, the CEO of digital educational platform Seaside with Emily, joined SeafoodSource as a social media correspondent at Seafood Expo North America, which ran from 12 to 14 March in Boston, Massachusetts, U.S.A.

De Sousa promotes sustainable seafood, healthy oceans, culinary adventures, and the rise of pescatourism through her website and via her Instagram and TikTok social media platforms. She travels around the world to speak at seminars, conferences, and forums advocating for ocean protection and seafood sustainability. 

Through her SeafoodSource social correspondence at SENA, De Sousa shared three main tips for seafood companies to help boost their social media presence: 1) Have a hook, 2) Be consistent, and 3) Share your "why."

De Sousa also said it was important for each post to have a clear call to action, and urged social media managers not be afraid to have fun with their work.

With the global media landscape rapidly changing, De Sousa emphasized the value of seafood companies using social media and enhancing online presence to connect with worldwide diverse audiences. Due to shortened attention spans, De Sousa recommended a hook to draw people in within the first two seconds of encountering a post. Social media is effectively catered to people with short attention spans and scrolling quickly, she said.

“Do this with an exciting statement that tells your audience what your video is about. Movement is another great hook - incorporate camera movement into your opening shot,” De Sousa told SeafoodSource.  

Being consistent and sticking to a weekly schedule is an effective way to keep an audience, she said. It’s much better to post one piece of content weekly, keeping it consistent, rather than posting five pieces of content in a week and then disappearing. It reminds your audience that you’re there and helps to build community, and trust.

“Pre-create your content, set aside one day per week to film all your content, and write your captions, then you can simply copy and upload on your schedule,” De Sousa said.

Sharing your reasoning for posting is ... 

Photo courtesy of SeafoodSource Staff