There is increased awareness about the need to change the way we farm and harvest fish. A more efficient production and transparent value chain will be important factors in establishing future sustainable growth for the industry. A digitalized reality where data is fed into the production cycle on a systematic basis provides an opportunity to take a leading role in promoting efficiency and transparency – which, in turn, promotes trust and legitimacy with stakeholders. The webinar will explore how new digital technologies offer opportunities that can help address and solve challenges related to fish welfare, feed efficiency, fish mortality and traceability, and how the industry can prepare itself to capitalize on the emerging decision support and oversight opportunities that follow with increased access to quality assured big data.