Blumar launches new purpose in wake of solid Q3 earnings

Santiago, Chile-based fishing and salmon-farming firm Blumar has launched a rebranding campaign and announced its new purpose soon after it announced solid Q3 earnings.

The company announced that “We nurture people embracing the ocean” is its new purpose – defined after a year of work – which it said it will use to inspire the company’s entire value chain for the production and sale of seafood. The new purpose was presented during a company-wide event that hosted the company’s 2,000 Chilean employees which hailed from seven regions where the company operates – including salmon farming and pelagic fishing.

“We are projecting the company’s future as a leader in seafood production. Our history is marked by a deep link with the ocean and that is where we continue to see the opportunity to contribute to society, generating value for people,” Blumar General Manager Gerardo Balbontín said at the event.

That history spans more than seven decades, Blumar President Rodrigo Sarquis said.

“This purpose addresses our more than 70 years of history linked to the sea that has positioned us as one of the most important fishing and salmon companies in Chile,” he said. “We want to take responsibility of that history to promote a future where we feel proud of what we do.”

Blumar was created 11 years ago upon the merger of the companies El Golfo and Itata – the latter of which was founded in 1948.

The company's new purpose statement seeks to align with the work the company began five years ago, when it decided to unite its sustainability strategy with its business strategy, focusing on the company's environmental stewardship, Blumar said in a release.

“Now we want to take a step that makes our indivisible relationship with the ocean visible to all, honoring and caring for it so that it continues to be a prosperous source of food for the world,” Balbontín said.

During the event, the company unveiled a new corporate image and branding ... 

The purpose also seeks …

Photo courtesy of Blumar