2016 Tmall sales data paints clearer picture of China e-commerce

The 2016 sales data from Tmall.com, obtained by SeafoodSource, presents a glimpse into the complex and obscure world of e-commerce in China, especially as it relates to seafood.

Tmall is part of the Alibaba group and a market leader in China’s e-commerce sector, and its annual sales report was compiled by CBNData in cooperation with Tmall.com.

According to the report, Tmall’s three top-selling seafood species last year were king crab from Chile, “Boston lobster” (North America