Direct Seafoods lands UK foodservice award from MSC

Bidvest Group-owned Direct Seafoods has been awarded the Marine Stewardship Council (MSC) Award for Fresh Fish Foodservice Supplier of the Year for 2022, the second year running the company has picked up the prize.

Now in their ninth year, the MSC awards celebrate the achievements and performances in sustainable fishing and seafood across the entire U.K. business spectrum. The awards ceremony takes place annually in Aberdeen, Scotland.

Judged by the MSC, the award is given to a supplier that has supported its customers in identifying new MSC products and species for restaurant businesses, while also demonstrating its commitment to driving progress of certified sustainable seafood within the U.K. foodservice sector.

“We’re delighted to have won this award for a second consecutive year. I’m really proud of our team and their achievements and this award is testament to their hard work and commitment, despite another challenging year for the industry,” Direct Seafoods Director of Sustainability Laky Zervudachi said. “The MSC Award recognizes our decision to put sustainability at the heart of our business. We offer one of the largest ranges of MSC certified products, along with extensive customer support including menu planning, recipe inspiration and training. Sourcing fish responsibly is paramount to us, and we work closely with both our mainstream and specialist fish suppliers, believing passionately in promoting the most sustainable products available to our customers.”

Other award winners included:

• Scottish Pelagic Sustainability Group, MSC U.K. Ocean Leadership Award
• Brakes and M&J, MSC U.K. Foodservice Wholesaler of the Year
• Rockfish, and The Bay, MSC U.K. Foodservice Champion of the Year
• Lovering Foods, MSC U.K. Retail Supplier of the Year
• Waitrose & Partners, MSC U.K. Fish Counter of the Year
• Lidl, MSC U.K. Midsize Store Retailer of the Year
• Tesco, MSC U.K. Supermarket of the Year
• Birds Eye, MSC U.K. Frozen Brand of the Year

Photo courtesy of Marine Stewardship Council